Keep It Simple

“If you can't explain it simply, you don't understand it well enough.” - Albert Einstein

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Sometimes we need to remember that! Don't make your customer figure it out, tell them how, where, why, when and who and point them to that information. 

I don't want to read a long winded brochure online, I want point form. Better yet, I want a video or a diagram  but if you have to write out your call to action, keep it short!