This video is a stab at the traditional advertising industry but really it could apply to any industry who fails to recognise that now people have a voice, more ways to air it and far more options in terms of where they do business.
In other words, making a fan page isn't enough; brands need to listen to their customers. In my experience it's a new concept for some South African brands who want the social media ego stroke of big fan page numbers, without offering the customer service element.*
* Yes, I recently complained on a big brand's fan page about their declining product quality. Massive social media campaign, Facebook ads, the works but do they even try to get back to disappointed customers?
Not a peep for me or the four other people who agreed and commented below my feedback to share their brand fail experiences. The brand ignored us all. Nice. I'm shopping elsewhere.
