Are you ready to rock?

Bless Brian for saying what so many have thought: 'I don't want to spend my time making 'stuff' for your online campaign' …unless of course it rocks!

Image via Flickr

Successful online/social media campaigns, like the Old Spice campaign, make me wonder... What makes an online campaign rock? 

Here are 3 rock worthy factors I've noticed so far:

A word from Brian

Planning a advertising campaign with a strong element of crowd sourcing? Read this first:

via CherryFlava 

Google social search

Have you ever Googled yourself, your friends or a date? Oh come on, of course you have! And Google knows it.

Now they've found a way to pull our friends' online content into our Google searches and as anyone in marketing knows, personal reviews and referrals carry more weight than pitch perfect copy on a corporate site.

Watch this:

How Old Spice rocked it

I laughed myself silly. Some people didn't. But no matter what you thought of Isaiah Mustafa's witty shower lines, Old Spice's social media campaign rocked! 

Look down, now up, now back at me and watch this video I found on the Old Spice social media success. 

Fan page flip out

Facebook fan page admins are flipping out! I'm talking about some serious keyboard thumping and shouting at their computer screens (as if Mark Zuckerberg will hear). Well maybe that was just me. Facebook fan pages are changing by 23 August, first our insights page and now, like salt in a wound, we're losing our boxes!

But what does that really mean? I found this video which explains this better than I could. It's also a tutorial on how to safeguard your fan page content. Shoo. Breathe out. Now watch...

How to start a blog

Some of my friends have asked me how to start a blog so here's a easy guide to setting up a blog on Blogger.com (that's what this blog is built on). It's user-friendly low-tech platform - perfect for a starter blogger.

Step 1: Begin by opening www.blogger.com/ and click on ‘Create an Account.'  If you have a gmail account, skip this step and login with your gmail account login.

Step 2: Fill in all your details