Are you ready to rock?

Bless Brian for saying what so many have thought: 'I don't want to spend my time making 'stuff' for your online campaign' …unless of course it rocks!

Image via Flickr

Successful online/social media campaigns, like the Old Spice campaign, make me wonder... What makes an online campaign rock? 

Here are 3 rock worthy factors I've noticed so far:

Google social search

Have you ever Googled yourself, your friends or a date? Oh come on, of course you have! And Google knows it.

Now they've found a way to pull our friends' online content into our Google searches and as anyone in marketing knows, personal reviews and referrals carry more weight than pitch perfect copy on a corporate site.

Watch this:

How Old Spice rocked it

I laughed myself silly. Some people didn't. But no matter what you thought of Isaiah Mustafa's witty shower lines, Old Spice's social media campaign rocked! 

Look down, now up, now back at me and watch this video I found on the Old Spice social media success. 

On the up

Social media is on the up and up. You know it, I know it but maybe your boss or client doesn't. You need to show them something 'wow' if you're going to convince them that they need is a social media strategy (and you're just the woman or man for the job).

Show them this online counter which tracks the growth of social media in real-time. Amazing!